.
 Vyom World.com  . Let's Touch the Sky Together!  
.
. . . . . . .
 Home
VyomWorld.com Home
Free Magazines!
VyomLinks.com Home
JobsAssist.com Home
Vyom Network
Contact Us
 Jobs & Careers
Resume Submitter
Placement Papers
IT Companies Directory
Computer Jobs
Interview Questions
Online Exams
Vyom Career eMag.
 Fun
Screensavers New!
Send FREE SMS!
SMS Jokes
 Source Codes Library
Source Codes Home
ASP Source Codes
C Source Codes
C++ Source Codes
COBOL Source Codes
Java Source Codes
Pascal Source Codes
Submit Source Codes
 GATE
GATE an Overview
GATE Preparation
Study Materal
 GRE
GRE an Overview
GRE Questions
GRE Preparation
GRE Universities
 TOEFL Preparation
TOEFL Resources
 GMAT Preparation
GMAT Resources
 MBA Preparation
MBA Resources
 Networking Concepts
Networking Concepts
 Testing Preparation
Testing Resources
 Webmasters
Free Traffic Builder
Webmaster Articles
Web Hosting
 Tutorials
Hardware Tutorial
1500 Free eBooks New!
 FREE Publications
Vyom Career eMag.
 
.
Get 9,000+ Interview Questions & Answers in an eBook.


  • 9,000+ Interview Questions
  • All Questions Answered
  • 5 FREE Bonuses
  • Free Upgrades

    Get it now!


    Post your Resume to 5800+ Companies

    Reliable Web Hosting

  •  
     
     
    Get 9,000+ Interview Questions with Answers in an eBook


     Home >>GMAT >>Essays>>Essay - 13


    Advertisements
    Advertisements





    The following appeared as part of a campaign to sell advertising time on a local radio station to local businesses.

        �The Cumquat Cafe began advertising on our local radio station this year and was delighted to see its business increase by 10 percent over last year�s totals. Their success shows you how you can use radio advertising to make your business more profitable.�

    Discuss how well reasoned... etc.

        In an attempt to sell radio advertising time, this ad claims that radio advertising will make businesses more profitable. The evidence cited is a ten percent increase in business that the Cumquat Cafe has experienced in the year during which it advertised on the local radio station. This argument is unconvincing because two questionable assumptions must be made for the stated evidence to support the author�s conclusion.

        The first assumption is that radio advertising alone has caused the increase in business at the Cumquat Cafe. This assumption is questionable because it overlooks a number of other factors that might have contributed to the Cumquat�s success. For example, the Cumquat might have changed owners or chefs; it might have launched a coupon ad campaign in the local print media; or it might have changed or updated the menu. Yet another possibility is that a local competitor went out of business. These are just a few of the factors that could help explain the Cumquat�s growth. Because the author fails to eliminate these possibilities, the assumption in question need not be accepted.

        Even if it is granted that radio advertising is responsible for the Cumquat�s success, another assumption must be made before we can conclude that radio advertising will result in increased profits for businesses in general. We must also assume that what is true of the Cumquat will likewise be true of most other businesses. But there are all kinds of important differences between cafes and other businesses that could affect how radio audiences react to their advertising. We cannot safely assume that because a small restaurant has benefited from radio advertising, any and all local businesses will similarly benefit.

        In conclusion, it would be imprudent for a business to invest in radio advertising solely on the basis of the evidence presented. To strengthen the conclusion, it must be established that radio advertising was the principal cause of increased business at the Cumquat. Once this is shown, it must be determined that the business in question is sufficiently like the Cumquat, and so can expect similar returns from investment in radio ad time.








     


    .

    Recently Updated: New Placement Papers added.
    Vyom Network : Web Hosting | Dedicated Server | Free SMS, GRE, GMAT, MBA | Online Exams | Freshers Jobs | Software Downloads | Programming & Source Codes | GRE Preparation | Jobs, Discussions | Software Listing | Free eBooks | Free eBooks | Free Business Info | Interview Questions | Free Tutorials | International Business Information | IAS Preparation | Jokes, Songs, Fun | Free Classifieds | Free Recipes | FAQs | Free Downloads | Bangalore Info | Tech Solutions | Project Outsourcing, Web Hosting | GATE Preparation | MBA Preparation | SAP Info | Excellent Mobiles | Software Testing | Interview Questions | Freshers Jobs | Server Insiders | File Extension Directory

    Copyright ©2003-2024 Vyom Technosoft Pvt. Ltd., All Rights Reserved. Read our Privacy Policy