.
 Vyom World.com  . Let's Touch the Sky Together!  
.
. . . . . . .
 Home
VyomWorld.com Home
Free Magazines!
VyomLinks.com Home
JobsAssist.com Home
Vyom Network
Contact Us
 Jobs & Careers
Resume Submitter
Placement Papers
IT Companies Directory
Computer Jobs
Interview Questions
Online Exams
Vyom Career eMag.
 Fun
Screensavers New!
Send FREE SMS!
SMS Jokes
 Source Codes Library
Source Codes Home
ASP Source Codes
C Source Codes
C++ Source Codes
COBOL Source Codes
Java Source Codes
Pascal Source Codes
Submit Source Codes
 GATE
GATE an Overview
GATE Preparation
Study Materal
 GRE
GRE an Overview
GRE Questions
GRE Preparation
GRE Universities
 TOEFL Preparation
TOEFL Resources
 GMAT Preparation
GMAT Resources
 MBA Preparation
MBA Resources
 Networking Concepts
Networking Concepts
 Testing Preparation
Testing Resources
 Webmasters
Free Traffic Builder
Webmaster Articles
Web Hosting
 Tutorials
Hardware Tutorial
1500 Free eBooks New!
 FREE Publications
Vyom Career eMag.
 
.
Get 9,000+ Interview Questions & Answers in an eBook.


  • 9,000+ Interview Questions
  • All Questions Answered
  • 5 FREE Bonuses
  • Free Upgrades

    Get it now!


    Post your Resume to 5800+ Companies

    Reliable Web Hosting

  •  
     
     
    Get 9,000+ Interview Questions with Answers in an eBook


     Home >> GMAT >> Essays >> Essay - 93


    Advertisements
    Advertisements


    The following appeared in a memorandum from the manager of KMTV, a television station. �Applications for advertising spots on KMTV, our local cable television channel, decreased last year. Meanwhile a neighboring town�s local channel, KOOP, changed its focus to farming issues and reported an increase in advertising applications for the year. To increase applications for advertising spots, KMTV should focus its programming on farming issues as well.� Discuss how well reasoned . . . etc.

       In this editorial KMTV, a local cable television channel is urged to change its programming focus to farming issues in order to increase advertising revenues. The author�s line of reasoning is that KOOP�s change in focus was the cause of its increase in advertising and that since this tactic worked for KOOP it will work for KMTV as well. This line of reasoning is flawed in three important respects.

    Argument Page numbers To begin with, the belief that the change in focus to farming issues was the cause of KOOP�s increase in advertising applications is unfounded. The only evidence offered to support this belief is that the change in focus preceded the increase in applications. Unfortunately, this evidence is insufficient to establish the causal claim in question. Consequently, it is possible that KOOP�s change in focus may not have been related to its increase in revenue in the manner required by the author�s argument.

    In addition, the author assumes that the towns that KMTV and KOOP serve are sufficiently similar to warrant a conclusion based on an analogy between them. Even if we accept the view that KOOP�s change in programming focus to farming issues was responsible for its increase in advertising applications, differences between the towns could drastically alter the outcome for KMTV. For example, if KMTV serves a metropolitan area with little interest in agriculture, changing its programming focus to farming issues would most likely be disastrous. Lacking information about the towns KOOP and KMTV serve it is difficult to assess the author�s recommendation.

    Finally, the author assumes that KMTV�s decrease in applications for advertising was due to its programming. However, since the author provides no evidence to support this assumption, it may be that the decrease was caused by other factors, such as recession in the local economy or transmission problems at the station. Without ruling out these and other possible causes the author cannot confidently conclude that KMTV�s programming was responsible for the decrease in advertising applications at hat station.

    In conclusion, the author�s argument is unconvincing. To strengthen the argument the author would have to provide additional evidence for the claim that KOOP�s change in focus was responsible for its increase in advertising applications and that KMTV�s decrease in applications was due to its programming. Furthermore, it would be necessary to show that the towns that KOOP and KMTV serve are sufficiently similar to justify the analogy between them.


     



     


    .

    Recently Updated: New Placement Papers added.
    Vyom Network : Web Hosting | Dedicated Server | Free SMS, GRE, GMAT, MBA | Online Exams | Freshers Jobs | Software Downloads | Programming & Source Codes | GRE Preparation | Jobs, Discussions | Software Listing | Free eBooks | Free eBooks | Free Business Info | Interview Questions | Free Tutorials | International Business Information | IAS Preparation | Jokes, Songs, Fun | Free Classifieds | Free Recipes | FAQs | Free Downloads | Bangalore Info | Tech Solutions | Project Outsourcing, Web Hosting | GATE Preparation | MBA Preparation | SAP Info | Excellent Mobiles | Software Testing | Interview Questions | Freshers Jobs | Server Insiders | File Extension Directory

    Copyright ©2003-2024 Vyom Technosoft Pvt. Ltd., All Rights Reserved. Read our Privacy Policy