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Premium-Rated Short Messages
SMS PREMIUM CONTENT -
Premium Rated Short Messages (PRSM)
SMS is broadly used for delivering premium
content such as financial information, logos, news alerts and ring tones. Such
messages are called as premium-rated short messages (PRSM). The
subscribers are extra charged for receiving this premium content, and the
amount is split typically with the mobile network operator and the content
provider (VASP) divides the income either by a revenue share or a transport
fee which is fixed.
For the "real word" services
Premium short messages are also increasingly being used. For example, now some
of the vending machines are allowing payment by sending a premium-rated short
message, so the cost of the item that is bought is added to the user's phone
A new type content 'free premium' or 'hybrid
premium' has emerged by the launch of text-service web sites. These sites let
registered users to get free text messages when the items of their interest go
on sale, or when the new items are introduced.
Some of the companies like world tell
communication share the gate with professionals to communicate with that
via an Application Programming Interface (API) in order to get their software
broadcast messages. The connection of software and the gateway is established
through Internet line.