Home >> Webmasters >> Articles >> 10 Reasons Why People Don't Buy From You
10 Reasons Why People Don't Buy From You
Back to Webmasters Resources
1. You don't make people
feel safe when they order. Remind people that they are ordering
through a secure server. Tell them you won't sell their e-mail
all their information will be kept confidential.
2. You don't make your ad
copy attractive. Your ad lists features instead of benefits.
The headline does not attract at your target audience. You don't list
any testimonials or guarantees included in your ad.
3. You don't remind people
to come back and visit. People usually don't purchase the
first time they visit. The more times they visit your site,
the greater the chance they will buy. The most effective way is to
give them a
free subscription to your e-zine.
4. You don't let people know
anything about your business. They will feel more comfortable if they
know who they
are buying from. Publish a section called "About Us" on your web site. Include
your business history, profile of employees, contact information
5. You don't give people as
many ordering options as possible. Accept credit cards,
checks, money orders, and other forms of electronic payments. Take
phone, e-mail, web site, fax, mail, etc.
6. You don't make your web
site look professional. You want to have your own domain
name. Your web site should be easy to navigate through. The
graphics should be related to the theme of your web site.
7. You don't let people read
your ad before they get your freebie. When you use free stuff
to lure people to your web site include it below your ad copy or
web page. If you list the freebie above your ad they may never look to see what
8. You don't attract the
target audience that would buy your product or service. A simple
way to do this is to survey your existing customers to see
what attracted them to buy. This information will help
you improve your target
marketing and advertising.
9. You don't test and
improve your ad copy. There are many people who write an ad copy
and never change it. You have to continually test and
ad copy to get the highest possible response rate.
10. You don't give people
any urgency to buy now. Many people are interested in your
product but they put off buying it till later and eventually forget
Entice them to buy now with a freebie or discount
and include a deadline date
when the offer ends.