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     Home >> GMAT >> Essays >> Essay - 74


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    The following appeared as part of an article in the business section of a daily newspaper. �Company A has a large share of the international market in video-game hardware and software. Company B, the pioneer in these products, was once a $12 billion-ayear giant but collapsed when children became bored with its line of products. Thus Company A can also be expected to fail, especially given the fact that its games are now in so many American homes that the demand for them is nearly exhausted.� Discuss how well reasoned... etc.

       In this argument the author reasons that the failure of Company B portends a similar fate for Company A. The grounds for this prediction are similarities that exist between the two companies. The line of reasoning is that since both companies produce video-game hardware and software and both enjoy a large share of the market for these products, the failure of one is a reliable predictor of the failure of the other. This argument is unconvincing. The major problem with the argument is that the stated similarities between Company A and B are insufficient to support the conclusion Page numbers AWA that Company A will suffer a fate similar to Company B�s. In fact, the similarities stated are irrelevant to that conclusion. Company B did not fail because of its market share or because of the general type of product it produced; it failed because children became bored with its particular line of products. Consequently, the mere fact that Company A holds a large share of the video-game hardware and software market does not support the claim that Company A will also fail. An additional problem with the argument is that there might be relevant differences between Company A and Company B, which further undermine the conclusion. For example, Company A�s line of products may differ from Company B�s in that children do not become bored with them. Another possible difference is that Company B�s share of the market may have been entirely domestic whereas Company A has a large share of the international market. In conclusion this is a weak argument. To strengthen the conclusion the author would have to show that there are sufficient relevant similarities between Company A and Company B as well as no relevant differences between them.


     



     


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