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Home >> GMAT >> Essays >> Essay - 92
The following appeared as part of an article in the business section of a local
newspaper.
�Hippocrene Plumbing Supply recently opened a wholesale outlet in the location
once occupied by the Cumquat Cafe. Hippocrene has apparently been quite
successful there because it is planning to open a large outlet in a nearby city. But
the Cumquat Cafe, one year after moving to its new location, has seen its volume
of business drop somewhat from the previous year�s. Clearly, the former site is a
better business location, and the Cumquat Cafe has made a mistake in moving to its
new address.�
Discuss how well reasoned . . . etc.
Business is obviously unsuitable to the location. On the other hand, a bank in the same location might be extremely
successful simply because of its suitability to the location.
In the third place, the author�s claim that Hippocrene has been successful at Cumquat�s previous location is unwarranted. The fact that
Hippocrene intends to open a new outlet is insufficient to establish this claim. It is possible that the plan to open a new outlet was
prompted by a lack of business at the Cumquat location.
Finally, the author unfairly assumes that one year�s time at the new location is adequate to conclude whether Cumquat made a mistake
in moving to that location. Its is entirely possible that given more time, perhaps another year or so, Cumquat will become profitable at
the location. Common sense informs me that this is a distinct possibility, since it often takes more than one year for a restaurant to
establish a customer base at a given location.
In conclusion, the author�s argument is unconvincing. To strengthen the conclusion the author would have to evaluate other possible
causes of the performance of the businesses and eliminate all except location as the cause in each case. Additionally, it would be
necessary to show that location rather than suitability to a location was the cause of the success of Hippocrene and the failure of
Cumquat.
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